Places to visit in Japan Beyond Tokyo, Kyoto, and Osaka
Why Explore Areas Beyond Japan's Golden Route?
I think many travelers visiting Japan tend to immediately think of Tokyo, Kyoto, and Osaka as their first destinations.
Tokyo is well known as the capital of Japan and one of the most popular cities in the world. Kyoto represents the country’s rich history and traditional culture, while Osaka—located close to Kyoto—attracts many visitors with its famous food culture and friendly, welcoming atmosphere.If I were a foreign traveler visiting Japan, I would also want to start with these three cities, as they truly represent Japan’s most iconic destinations.
However, in recent years, overtourism has become a growing issue in these areas, and many visitors are beginning to feel overwhelmed by crowds and congestion.
More importantly, Japan’s appeal is not limited to these three cities. In fact, the true charm of the country can often be found in regional areas, where rich culture, history, nature, and local cuisine remain deeply rooted in everyday life.In this article, I would like to introduce five carefully selected regions across Japan that you may not yet know—but are absolutely worth visiting.
Iwate Prefecture: Discover the Hidden Charm of Morioka
Why Visit Morioka?
Morioka, the capital of Iwate Prefecture, is one of Japan’s best-kept secrets. In 2023, it was selected by The New York Times as one of the “52 Places to Go,” attracting global attention as an alternative to Japan’s crowded tourist hotspots. Unlike Tokyo, Kyoto, or Osaka, Morioka offers a slower pace of life, authentic local culture, and beautiful scenery. Moreover, the city is surrounded by rivers and framed by the majestic Mount Iwate, creating a peaceful atmosphere that reflects everyday life in regional Japan.
Top Things to Do in Morioka
Morioka Castle Ruins Park is a must-visit historical site and a favorite gathering place for locals. Visitors can also explore the iconic Iwate Bank Red Brick Building and stroll through charming streets that preserve the city’s heritage. In addition, Morioka serves as a convenient gateway to nearby hot spring resorts, making it easy to combine sightseeing with relaxation.
What to Eat in Morioka
Morioka is famous for its “Three Great Noodles”: Wanko Soba, Morioka Reimen, and Jajamen. Wanko Soba offers a fun and interactive dining experience, while Morioka Reimen is loved for its chewy noodles and refreshing broth. Jajamen, a local noodle dish topped with savory meat miso, is another must-try specialty.
Best For
・Travelers seeking authentic local culture
・Visitors looking to escape crowded destinations
・Food lovers interested in regional cuisine
・Nature and hot spring enthusiasts
Nagano Prefecture: Explore the Beauty of Matsumoto and Azumino
Why Visit Matsumoto and Azumino?
Nestled in the heart of the Japanese Alps, Matsumoto and Azumino offer a perfect blend of nature, culture, and history. This region is known for its breathtaking mountain scenery, traditional towns, and slower pace of life. It is an ideal destination for travelers seeking outdoor adventures and authentic experiences away from Japan’s busiest tourist destinations.
Top Things to Do in Matsumoto and Azumino
Visit Matsumoto Castle, one of Japan’s oldest and most beautiful original castles. Explore the peaceful countryside of Azumino by bicycle, enjoy stunning views of the Japanese Alps, or take a day trip to Kamikochi, one of Japan’s most famous mountain resorts. The area is also rich in art museums, hot springs, and traditional Japanese culture.
What to Eat in Matsumoto and Azumino
Nagano is famous for its handmade soba noodles made from locally grown buckwheat. Visitors can also enjoy Shinshu apples, mountain vegetables, and premium local sake. These regional specialties reflect the area’s rich natural environment and culinary traditions.
Best For
・Nature lovers
・Hikers and outdoor enthusiasts
・Travelers interested in traditional Japan
・Visitors seeking peaceful countryside experiences
Kumamoto Prefecture: Experience the Vast Landscapes of Aso
Why Visit Aso?
Aso is home to one of the world’s largest volcanic calderas and offers some of Japan’s most spectacular natural scenery. Wide grasslands, dramatic mountain views, and active volcanic landscapes make this region unlike anywhere else in Japan. It is a must-visit destination for travelers looking for adventure and outdoor experiences.
Top Things to Do in Aso
Explore the breathtaking Kusasenri grasslands, visit the active crater of Mount Aso, and enjoy scenic drives through the countryside. Travelers can also relax in nearby hot spring towns such as Kurokawa Onsen, one of Japan’s most charming onsen destinations.
What to Eat in Aso
Aso is famous for Akaushi beef, known for its rich flavor and tenderness. Other local specialties include fresh dairy products, locally grown vegetables, and Kumamoto ramen, a regional noodle dish with a rich pork-based broth.
Best For
・Nature lovers
・Road trip enthusiasts
・Hot spring travelers
・Adventure seekers
Hyogo Prefecture: Relax and Recharge on Awaji a Island
Why Visit Awaji Island?
Awaji Island combines beautiful coastal scenery, wellness experiences, and unique attractions. Located between Honshu and Shikoku, the island is known for its relaxing atmosphere, luxury resorts, and growing reputation as Japan’s anime island. It offers a refreshing escape from urban life.
Top Things to Do on Awaji Island
Visit Nijigen no Mori, a popular anime-themed attraction featuring experiences inspired by Naruto, Dragon Quest, and other beloved franchises. In addtion, travelers can also enjoy ocean-view resorts, wellness retreats such as THE PASONA, Zenbo-Seinei, scenic coastal drives, and breathtaking sunsets along the Seto Inland Sea.
What to Eat on Awaji Island
Awaji Island is renowned for its sweet onions, premium Awaji beef, and fresh seafood. Many restaurants showcase local ingredients, making the island a paradise for food lovers.
Best For
・Anime fans
・Wellness travelers
・Couples and families
・Resort seekers
Tottori Prefecture: Discover Anime Culture and Seafood in Sakaiminato and Yonago
Why Visit Yonago and Sakaiminato?
Located on Japan’s Sea of Japan coast, Yonago and Sakaiminato offer a unique combination of anime culture, local traditions, and outstanding seafood. The area is best known as the hometown of manga artist Shigeru Mizuki, creator of GeGeGe no Kitaro, making it a fascinating destination for anime and manga fans. By the way, to be honest, This is my hometown as well.
Top Things to Do in Yonago and Sakaiminato
Walk along Mizuki Shigeru Road, where hundreds of yokai-themed statues bring Japanese folklore to life. Visitors can also explore Mount Daisen, relax at Kaike Onsen, and enjoy beautiful coastal scenery throughout the region.
What to Eat in Yonago and Sakaiminato
This region is famous for its fresh seafood, including snow crab, tuna, and seasonal fish from the Sea of Japan. Seafood markets and local restaurants offer some of the freshest dining experiences in western Japan.
Best For
・Anime and manga fans
・Seafood lovers
・Hot spring travelers
・Visitors seeking unique local culture
Conclusion: Explore the Hidden Side of Japan
Japan’s most famous cities—Tokyo, Kyoto, and Osaka—are without a doubt worth visiting. However, they represent only one side of the country. As overtourism continues to increase in these major cities, more travelers are beginning to look for destinations that offer a quieter and more authentic experience.
The five regions introduced in this article show a different side of Japan, where visitors can enjoy local culture, breathtaking nature, traditional food, and unique wellness retreats experiences. From the mountains of Nagano to the volcanic landscapes of Aso, and from anime culture in Tottori to wellness experiences in Awaji Island, each destination offers something completely different.
If you are planning a trip to Japan, consider going beyond the typical tourist routes. The real charm of Japan often lies outside its biggest cities.